In Aquí siempre es jueves, Ceballos shows an installation composed of a series of artifacts, such as a water pump, a fog machine and LED lights programmed through the Arduino system, as well as a sculpture with the artist’s body measurements.

The installation recreates, throughout the day, the environment and atmospheric conditions of a specific day; so, if around 5:00 p.m. that day there was rain, the installation will reproduce the effect of rain at the same time. Ceballos chose that particular day because for her it was a turning point in her understanding of her existence, and how it relates to something that has a dimension greater than that of the human being.

Beyond telling us exactly what happened that day, the artist recreates the scenario of the situation; in this way, the viewer experiences the space, where he or she can now wonder if this surrounding atmosphere evokes something in his or her own memory.

Throughout her production, Ceballos has been interested in recurrently addressing memory, because she considers it displaced from time and space. For example, the same event can be remembered in different ways: “it makes me think that through memory we live several and different lives”.

“I make, remake, and unmake my concepts from a mobile horizon, from a center that is always decentered, from a periphery that is always displaced, which repeats and differentiates them.”
— Gilles Deleuze, Difference and Repetition

Yolanda Ceballos, an architect and visual artist, has developed her work for over 10 years, which she defines as a collection of sculptures, drawings, videos, texts, flavors, and smells she has accumulated (which she calls “the document”). Through this, she explores the cyclical and repetitive nature of her existence. Her work delves into the stages and transformations that occur through the repetition of an action, the evocation of an object, or the act of remembering. In this project, the “document” is presented as a multisensory installation titled Here It’s Always Thursday, based on a memory of Ceballos related to this day of the week.

The installation co-occurs in two exhibition spaces—one at the Museum of Contemporary Art in Monterrey and the other in Mexico City. It aims to explore the cycle of memory as a dynamic, non-linear process. Following Gilles Deleuze’s idea of the constant construction and reconstruction of concepts, Ceballos suggests that memory is reformulated with every act of recollection, generating a flow of reconfiguration. The artist translates her memories into spatial experiences that challenge the notion of fixed memories in time.

Here It’s Always Thursday includes a sculpture based on the artist’s anatomical measurements and objects unrelated to her body, such as a water pump, a fog machine, and LED lights, recreating atmospheric conditions that refer to specific dates in her life. In Space One, Ceballos evokes Thursday, September 15, 2022, while in the other space in Mexico City, the atmospheric conditions of other significant days in her life are displayed: Tuesday, November 13, 2023; Wednesday, June 4, 2021; and Sunday, September 22, 2024. Ceballos defines these days as crucial moments in her existence in a constant self-referential gesture.

Materials such as concrete, glass, water, salt, light, and scent continuously transform, reflecting the ephemeral nature of memory and its capacity for mutation. The work stands as a space that challenges temporal linearity, insisting on repeating the same day. How can we consider repetition as a return and an opportunity to create new meanings and experiences? What new narratives emerge when memory is destabilized and becomes a dynamic process?

Brenda Fernández Villanueva
Associate Curator