Experience the roar of culture and music within a single ecosystem.
The Museo de Arte Contemporáneo de Monterrey (MARCO) and the Tecate Pa’l Norte festival announce a strategic collaboration for their 2026 edition, with the aim of bringing contemporary art and music together in a comprehensive cultural experience for the city.
Under the concept [Mañanas de museo, tardes de festival] “Museum mornings, festival afternoons,” this alliance invites the thousands of national and international attendees who gather in Monterrey to explore the region’s artistic richness before enjoying their favorite artists on stage.
And because Monterrey is a metropolis where creativity coexists across all formats, this collaboration introduces an exclusive benefit for festival attendees:
During the official festival dates, anyone who presents their Tecate Pa’l Norte 2026 ticket at MARCO’s box office will receive a 50% discount on museum admission. This initiative encourages new audiences to discover a venue that stands as a benchmark for art in Latin America, currently celebrating 35 years of history.
At MARCO, visitors can experience classical, modern, and contemporary art, featuring works by Remedios Varo, Leonora Carrington, Dr. Atl, Diego Rivera, David Alfaro Siqueiros, José Clemente Orozco, Julio Galán, and María Izquierdo, among others, brought together in the exhibition “Constellations and Drifts: Latin American Art from the FEMSA Collection,” celebrating the 50th anniversary of one of the most important collections in Latin America.
Visitors can also explore the exhibition “Teresa Margolles: How Do We Get Out?”, the first career survey in the Americas dedicated to Teresa Margolles, one of today’s most prominent Mexican artists, whose work examines the human consequences of violence and impunity affecting communities across different countries, particularly in Mexico.
By joining forces, MARCO and Tecate Pa’l Norte reinforce the idea that culture in Monterrey is experienced across different formats, spaces, and moments, consolidating the city as a vital meeting point for music, art, and contemporary creativity.
This alliance will leverage the festival’s global visibility to invite both national and international visitors to discover the richness of the museum during their stay, strengthening Nuevo León’s cultural ecosystem and demonstrating that the dialogue between art and music is a driving force behind the identity of a constantly evolving metropolis.
About MARCO Museum:
The Museo de Arte Contemporáneo de Monterrey (MARCO) has established itself as one of the most important contemporary art institutions not only in Mexico, but across all of Latin America. As it celebrates 35 years of history in 2026, MARCO remains a key space for cultural dialogue in the city, hosting internationally renowned exhibitions and fostering reflection through contemporary creativity. Located in the heart of Monterrey, the museum serves as an essential meeting point for artists and audiences seeking to explore visual avant-gardes within an iconic architectural setting.
About Tecate Pa’l Norte:
Tecate Pa’l Norte is one of the largest and most influential festivals in Latin America, drawing more than 300,000 attendees at each edition. With a program that brings together diverse genres and experiences, the festival has positioned itself as a pillar of entertainment and culture in Monterrey. Its commitment goes beyond the commercial sphere, actively striving to be a platform for cultural development that supports the contemporary scene and places the city on the global entertainment map.
The images on this site may be used solely for non-commercial editorial press purposes, in connection with current exhibitions at the Museo de Arte Contemporáneo de Monterrey (MARCO), as well as its programs, the museum building, and news announcements, in addition to highlights from MARCO’s collection and its exhibitions.
