Coming into Fashion
A Century of Photography at Condé Nast

The Museo de Arte Contemporáneo de Monterrey, MARCO, presents a wide selection of prints from Condé Nast Archives that includes pieces from the early stages of fashion photography in the beginning of the 20th century, with images by ground-brakers such as Edward Steichen and James Abbe, all the way up to the present day with notables such as Sølve Sundsbø and Corinne Day.

With images that are glamorous, provocative, accomplished and magical, great artists behind the lens have photographed fashion throughout the past hundred years, allowing us to observe its evolution as well as its historical context. With this genre, they have created pieces that have transcended time.

Coming into Fashion allows us to observe the visual and technical development of photography throughoutits history. It also offers a unique opportunity to take a look at the early stages of the careers of more than eighty photographers that would later become great figures in photography, such as Cecil Beaton, Irving Penn and Mario Testino.

Condé Nast Publications was established in 1909 after its founder Condé Monterose Nast bought Vogue magazine. The company turned its titles -including the international editions of Vogue- into the most important fashion magazines in the world. From the 1920s to today they hired photographers who became stars in fashion photography such as Horst P. Horst, Helmut Newton and Mario Testino.

Nast was an extraordinary talent scout and he surrounded himself with amazing photographers. His practices have withstood the test of time. His studios became incubators of creativity where high fashion was exhibited through the lens of innovative and enthusiastic artists. Many photographers had their careers in fashion photography launched thanks to Condé Nast editors, such as Edna Woolman Chase, Diana Vreeland and Alexander Liberman.

The exhibition is divided chronologically into four sections: The Beginnings: 1911-1939; The Golden Age: 1940-1959; The New Wave: 1960-1979; and Recognition and Renewal: 1980-2011. It includes 160 photographs, most of them vintage prints never exhibited before. They come from the Condé Nast Archives in New York, Paris, London and Milan, who allowed unprecedented access to the curator of the show.

Coming into Fashion. A Century of Photography at Condé Nast is organized by the Foundation for the Exhibition of Photography, Minneapolis / New York / Paris / Lausanne, in collaboration with MARCO and it will remain open to the public from Friday the October 23, 2015 to Sunday the February 7, 2016.

© MUSEO DE ARTE CONTEMPORÁNEO DE MONTERREY, 2016 | Zuazua y Jardón S/N, Centro. Monterrey, N.L. Mexico, 64000 | Ph. +52 (81) 8262.4500

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