The Museo de Arte Contemporáneo de Monterrey presents the first individual exhibition of Lance Wyman (United States, 1937), one of the key figures of contemporary design in the last five decades.

He is seen as one of the fathers of modern signage thanks to his contributions in the area of spatial graphic systems. In Mexico, Wyman´s visual work set the tone for the country´s history of graphic design.

Throughout the past fifty years, the North American designer has specialized in creating efficient communication and transit systems that are able to connect with their surroundings, highlighting the relationship between urban models and architectural designs. His signs have permeated the collective consciousness and have established a way of communicating that has endured the passage of time.

Organized by the Museo Universitario de Arte Contemporáneo (MUAC), the exhibition addresses the reach and influence of Wyman´s graphic designs on the urban landscape. The curatorial proposal by Pilar García centers on the central concept of his work: design as an urban initiative.

The exhibition is made up of five conceptual nuclei that allow us to explore Wyman´s work from the perspective of wayfinding and its incursion into the urban spaces. The projects that were selected influence the visual identification of urban life and they manage to effectively solve the problems of linguistic and cultural differences.

In the first nucleus, The logo as a monument, we can see the ease with which Wyman, an industrial designer by trade, applies graphic ideas outside the box, as is the case with the projects created for the Chrysler Pavilion for the New York
World´s Fair in 1964; the International Business Fair in Zagreb in 1962 and with the system developed for Delco, General Motors.

Metropolis examines the use of icons, maps and other signs that precisely and quickly communicate the location of transportation systems within a city. This section includes the Mexico City metro, the Washington D.C. metro, the Calgary
+15 Skywalk and the Edmonton Pedway.

The Microcities nucleus examines the identity and orientation systems in spaces that are so complex as to be described as small cities within a city, such as: the National Zoological Park, the Washington Mall and the Central Market of Mexico City.

The 1968 Mexico City Olympics are the main focus of Global Festivals. Wyman´s work made it possible for the city to display its identity through the use of an original and vast system of communication and design. It also includes the work he did for the 1970 World Cup in Mexico City and the United States Bicentennial.

The exhibition closes with several of the projects Wyman created for different institutions, companies and architectural spaces, such as those developed for the Camino Real Hotels, MARCO, the Museum of Natural History and the LG Arts Center.

The exhibition, Coming and Going. Lance Wyman: Urban Icons, will be opened to the public from Friday June 12 thru Sunday October 4, 2015.


© MUSEO DE ARTE CONTEMPORÁNEO DE MONTERREY, 2016 | Zuazua y Jardón S/N, Centro. Monterrey, N.L. Mexico, 64000 | Ph. +52 (81) 8262.4500

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